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Castelli has appointed Shift Active Media to manage global PR and Communications for the brand.
The announcement, which comes following a competitive pitch process, will see the Bath-based business working in close collaboration with Castelli’s global team and local markets to “communicate Castelli’s rich heritage that defines its leading position in the cycling apparel category as it approaches its 150th anniversary in the sport.”
In addition to global media relations, press office management and events, Shift will amplify the Italian brand’s products, innovations, and compelling brand stories across international media, collaborating with Castelli’s teams and athletes across Road, Gravel and Triathlon to showcase the brand’s commitment to performance and innovation.
Winning new business
This latest win marks another major milestone for Shift Active Media’s growing PR business, with the announcement highlighting that this latest win “further solidifies its position as the go-to agency for global cycling brands seeking impactful communications strategy and media activation.”
Steve Smith, Global Brand Manager, Castelli, said: “Shift Active Media has been on our radar for a long time. We’ve always admired the results they obtain, the industry insights they have and the professionalism of the team. With an acceleration of innovative product launches and brand stories. We knew we needed the best support possible. When we also hear from journalists that they love working with Shift, it’s clear that this is the right partner to amplify our message.”
Wayne Brown, CEO of Shift Active Media, said: “Castelli has always been at the forefront of shaping innovation in cycling apparel for decades, so we’re delighted to be able to work with this iconic brand and help them tell their rich and illustrious story.”
