BikeBiz Bicycle and cycling retail news
Fabric, the cycling accessories brand known for its innovative saddles, bar tape, tools, and hydration solutions, is proud to announce its new distribution partnership with Windwave, a leader in performance cycling product distribution in the UK.
The UK has always been a core market for Fabric. From seasoned racers to weekend gravel adventurers, British riders appreciate high-quality gear that combines performance, durability and comfort. With the backing of Pon.Bike and new distribution through Windwave, we’re in an ideal position to serve these riders even better – Rick de Jong, Managing Director of Fabric.
Partnering with Windwave for Local Distribution
To meet growing demand for Fabric’s saddles, bottles, and accessories in the UK, Windwave has been appointed as the brand’s official distributor. As a trusted partner with an extensive portfolio of premium cycling products, Windwave will ensure reliable, nationwide access to Fabric’s range for local bike shops and consumers.
“Windwave is thrilled to partner with Fabric and add their standout collection to our distribution network,” shares Peter Nisbet, Managing Director Windwave. “We believe in Fabric’s strong reputation for innovation and comfort, and we look forward to delivering these benefits to UK cyclists.”
Renewed Focus on Road & Gravel
Fabric’s next chapter comes with a commitment to leading innovation in the Road and Gravel categories. Riders can expect new design enhancements, innovative materials, and improved ergonomics across iconic products like the Scoop, ALM and Line saddles, and future new products that are currently in development.
Learn more at windwave.co.uk.
