Tag Archives: Whyte Bikes

Whyte Bikes has introduced two new gravel bikes with the arrival of its brand-new Verro and Tourus. At launch, Whyte describes the Verro as optimised for rough gravel, whilst Tourus is positioned as a light gravel option. Verro – designed with mountain bike-inspired geometry, big tyre clearance and full mounting …

Forestry England has teamed up with Whyte Bikes to host the first FOD Women’s Takeover Day, a full-day event dedicated to celebrating women who love life on the trails.  Taking place on Saturday, 21 June at the Forest of Dean Cycle Centre, the event aims to create a welcoming, supportive, …

Whyte Bikes has shared details of its expanded demo bike programme with the news that riders can now use its new ‘demo bike finder’ to locate a bike near them, or browse its demo events calendar. Take part in a Whyte demo event. In sharing the news, the brand states: …

After 36 years, Ross Patterson is stepping down from his position at Whyte Bikes. Nikki Hawyes, Whyte’s CEO, announced that the long-serving and well-respected team member will leave the business at the end of October. Patterson has dedicated more than three decades of his professional career to Whyte and its …

Whyte Bikes has announced a renewed partnership with Hawk Bike Sales GmbH, the distributor of bike brands in the German (GER) and Austrian (AUT) markets. In sharing the news, Whyte’s international sales director, Ross Patterson, comments: “Having worked with Jens and Christian at Hawk for some time now it’s great …

Whyte Bikes has announced that after a long evaluation of its three UK bike hire centre businesses, it will be refocusing on its core business strategy of developing, manufacturing and supplying quality bikes and e-bikes. The sites, which are all located in UK forest locations, were acquired to test and …

Whyte Bikes has shared its second international distributor announcement with the news that DSB will distribute the brand in Italy. The partnership with DSB, the premium distributor of bike and component brands, will see the brand supported in the Italian market with the launch of its 2025 collection. Davide Bonandrini, …

Whyte Bikes has renewed its partnership with Solis, a premium distributor of bike, snow, outdoors and technology brands into the New Zealand market. This sees Solis presenting Whyte’s latest, highly-acclaimed range, including the Elyte collection, the award-winning full-power, E-160 RSX, and the E-180 range – all of which use full …

Whyte Bikes has announced a raft of new appointments and internal promotions. This investment in its team includes two new joiners who will bolster its UK territory accounts team in July, together with internal promotions and role creations. Jordan Frampton joins Whyte as UK sales director from the start of …

Whyte Bikes will always be synonymous with performance mountain bikes, but 2024 will see them engage with a wider audience. Rebecca Bland speaks to marketing director Matt Skinner about Whyte’s rebrand, new ranges and finding opportunity This piece first appeared in the February edition of BikeBiz magazine – get your …