BikeBiz Bicycle and cycling retail news
Sigma Sports, has announced a new partnership which sees the business become the first independent retailer to stock Van Rysel bikes and equipment.
Talking about the partnership, Maxime Delabre, global CMO at Van Rysel, said: “We are excited to partner with Sigma Sports as our first other retail partner for the RCR-F, bringing our cutting-edge technology to even more passionate riders and delivering excellence at every turn.”
The collaboration begins with Sigma Sports as the only stockist of the newly launched RCR-F aero road bike, outside of Decathlon stores.
The RCR-F, co-designed with Swiss Side and the Decathlon-AG2R La Mondiale team, “embodies Van Rysel’s cutting-edge aerodynamic innovation, pushing the limits of road bike performance”.
Delabre adds, “At Van Rysel, we are committed to pushing the boundaries of performance cycling.”
Here, the announcement from Sigma Sports also points out that the partnership is “driven by the desire to offer customers elite performance at a competitive price while providing the specialist customer service and aftercare that Sigma Sports is renowned for”.
Van Rysel apparel
In addition to the road bike range, Sigma Sports will also offer the Van Rysel range of clothing, shoes, helmets and sunglasses, designed in collaboration with WorldTour cyclists for riders of every level.
The partnership will be activated further throughout the year with in-store events, demo days and social rides across Sigma Sports’ Hampton Wick, Oakham, and soon-to-open Letchworth locations.
James McEuen, CEO at Sigma Sports: “As the leading independent road, gravel and triathlon retailer in the UK, we are delighted to enter this exclusive partnership with Van Rysel. We are proud to carefully select only the very best brands and products to offer customers both in-store and online.
“Van Rysel has proven that the best can be affordable. We look forward to helping our customers enjoy this new and exciting product mix.”
