ZyroFisher has announced the signing of a sole distribution partnership with Sweet Protection, the protection brand from Trysil in the Norwegian mountains. The new partnership will see ZyroFisher supply retailers with Sweet Protection in the UK and Ireland. The Sweet Protection team believes in giving everyone the confidence to test …
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ZyroFisher has announced a distribution partnership with SIGG for the UK and Ireland. Since 1908, SIGG has stood for quality, innovation, design, and environmental awareness. Based in Frauenfeld, Switzerland, the company develops drinking bottles that are “valued worldwide for their durability and functionality.” Two versions of its Swiss-made bottles were …
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On 1 June 2025, ZyroFisher became the sole distributor for Continental in the UK. Ahead of the arrangement, the team visited the Continental tyres factory in Korbach, Germany. ZyroFisher’s brand, marketing and IBD team members visited the 347,102 m² factory site to learn about Continental’s complete bicycle tyre range across …
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Following the announcement by Revelyst about changes to its approach to CamelBak distribution in the United Kingdom, ZyroFisher has expressed thanks to all partners that the company has worked with while representing the brand over the last 25 years. Everyone at ZyroFisher is proud of what we and our partners …
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In just a few weeks, on 25-26 April, the Panaracer Dirty Reiver will return to Kielder Castle grounds for its tenth year. This year, Zyrofisher are bringing seven brands along to offer support to all riders tackling the extensive forest access road network in the Northern English Borders. As one …
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ZyroFisher have announced the launch of the 2025 Limited Edition Coloured Gravelking tyres from Panaracer. Here are the details from the release: The Panaracer Limited Edition GRAVELKING tyres are available in two colours: Cranberry and Honey Butter, and will add a splash of personality to any gravel bike. The colour …
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ZyroFisher has reported that the 20th Edition of COREbike saw them deliver their most successful show to date, with “new products showcasing innovation and cutting-edge technologies being introduced from across its brand portfolio.” Here are the details from the release: With a newly formed marketing team headed by a …
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COREbike Preview 2025 marks 20 years of COREbike. On 23-25 February, trade, press and brands will return to Whittlebury Hall for the highly anticipated show. In fact, this year had a record number of advanced registrations, demonstrating the buzz around this event. Twenty years of running a trade show is …
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ZyroFisher has just introduced the new pinnacle G.Jet Road and G.Obsidian Gravel models from Gaerne. The new models will be available to view alongside the rest of the collection at this year’s COREbike. Here are the details from the release: Gaerne G.Jet Road Models Available in four different designs, the …
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Continental Bicycle Tyres has announced the appointment of ZyroFisher as a distributor of its complete bicycle product range across Road, Gravel, MTB, and Urban cycling sectors in the UK and Ireland. The distribution arrangement will take effect from Sunday, June 1, 2025, with current distributor Cambrian Tyres continuing as a …
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