ZyroFisher and CamelBak media statement

Following the announcement by Revelyst about changes to its approach to CamelBak distribution in the United Kingdom, ZyroFisher has expressed thanks to all partners that the company has worked with while representing the brand over the last 25 years. 

Everyone at ZyroFisher is proud of what we and our partners have achieved with and for CamelBak. We have been distributing the brand in the UK for 25 years, and in that time, we have helped to define the hydration category through core CamelBak products, including its world-renowned reservoirs, iconic  Podium bottles and Thrive series. We’ve also played a key role in activation through events,  making sure that the brand has a high profile and well-respected position in the grassroots running and cycling communities. 

“ZyroFisher supplies a vast network of specialist, independent and multiple retailers around the UK and Eire, and we have introduced CamelBak to many of those. We will continue to  support the brand and its products throughout 2025, and CamelBak will be in an excellent  position when we pass the baton over. – Tony Vickers, head of brands at ZyroFisher,

ZyroFisher is celebrating its 30th anniversary this year. The company headquarters in Darlington, North East England, incorporates offices and a state-of-the-art, bonded 100,000 sq. ft warehouse that is capable of managing a wide range of distribution channels for more than 25,000 product lines from one location. 

Now employing over 140 staff, ZyroFisher is one of the UK’s leading specialist distributors and boasts a portfolio of many leading brands in the cycling, running, outdoor and general sports categories, including SRAM, Continental, EVOC, Tifosi and Torq. The company also owns and distributes its own cycling apparel, luggage, and accessories brand Altura.