BikeBiz Bicycle and cycling retail news
Bob Elliot & Co Ltd has announced that they have become the official UK distributor of Fulcrum Wheels.
Italian brand Fulcrum has been making wheels since 2004. The brand was previously distributed in the UK by I-ride and is now returning to the UK in a partnership with Bob Elliot.
We are thrilled to be launching Fulcrum Wheels back into the UK after a short absence. Fulcrum will further enhance our portfolio in this sector, by offering dealers a high-performing, elite wheel suitable for the very best bikes and upgrades. We are very excited to be working alongside the team at Fulcrum and aim to bring better visibility and availability to the brand than ever before.Â
They continue to be at the forefront of bicycle wheel development, with the last few years seeing a focusing of the range size whilst still maintaining the many exclusive and trademarked technologies that have given them the edge for so many years. New models at both the entry level Road and in ultimate performance All-Road and Gravel will mean there continues to be a Fulcrum wheel for all users. First stocks land with us in April, which will all be available to see on our B2B – Bob Elliot
Manufacturer of a range of bike wheels, Fulcrum offer products for a variety of riders.
Fulcrum Comments: “The UK has always been a key market for Fulcrum, and we are excited to take this step to reinforce our presence. With this new partnership, we are confident that more cyclists will have access to our reliable and long-lasting performance wheels, supported by strong distribution and service. We look forward to this new chapter and the opportunities it brings.”
For those interested in learning more, contact sales@bob-elliot.co.uk or visit www.bob-elliot.co.uk.
