BikeBiz Bicycle and cycling retail news
Bikedesk has been announced as the headline sponsor for the 2025 BikeBiz Awards.
The awards will take place in person at the Button Factory in Birmingham on 16 October 2025.
Bikedesk was founded by Brian, Rasmus and Lasse, three software developers passionate about cycling. Bikedesk is designed to make the lives of bike shop owners simpler. Their system lets shops handle repairs, customers and more in one place.
Bikedesk offers a POS system with a range of tools and features to help manage day-to-day tasks involved in running a bike shop. With Bikedesk, you can check inventory, create workshop tickets, look up customer history and more. Based in Denmark, Bikedesk is used by more than 5000 bike shops globally.
Securing the headline sponsorship of the BikeBiz Awards is a big moment for us,” says Morten Larsen, International Client Manager at Bikedesk.“We already help a growing network of UK bike shops run smoother, smarter businesses every day, but this partnership puts us shoulder-to-shoulder with the people shaping the industry’s next chapter.
“Our goal is simple: take the friction out of point-of-sale so retailers can focus on what really matters—their customers. We’re excited to celebrate the talent, drive and innovation that keep UK cycling retail moving forward.”
Lauren Jenkins, BikeBiz editor, added: “We’re really thrilled to have Bikedesk on board as the headline sponsor for the 2025 BikeBiz awards.
“For us, it’s about bringing the industry together and celebrating. It’s great to be able to branch out and widen the appeal of the awards, and it also means we get to work with Bikedesk to highlight the work they do and showcase their brand to our audience. It’s really exciting.”
Early bird ticket prices are available until the end of May, saving £10 off the full ticket price.
Categories and judges will be announced shortly, with nominations to follow.
For sponsorship and promotion opportunities for this year’s awards, please contact Richard Setters. For more information on Bikedesk, visit the Bikedesk website.
