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Bianchi has entered a new five-year partnership with Santini Cycling to “enhance the global presence and distribution of the Bianchi Milano apparel brand, focusing on performance and design.”
As two leading names in Italian cycling, both with global recognition in their respective fields, the new partnership seeks to draw on this shared legacy.
The announcement comes at a historically significant time – in the year of the 140th anniversary of Bianchi’s founding, in Milan, a city synonymous with industry, design, and fashion.
“The agreement with Santini will enable Bianchi to pursue a strategic brand extension into cycling apparel, thanks to Santini’s proven production expertise and extensive distribution network,” said Marco Gentili, CEO of Bianchi.
“We are particularly pleased to launch this long-term collaboration with an outstanding Italian company that, like Bianchi, has achieved global success. Together, we will work in synergy to meet the needs of cyclists worldwide, delivering style and performance for every occasion.”
Bianchi and Santini join forces to develop the Bianchi Milano project.
The new collections under the Bianchi Milano brand will be designed, produced, and marketed by Santini Cycling as part of a five-year agreement between the two companies.
The goal is to elevate Bianchi Milano through a strategic presence that connects with the international Bianchi community and beyond, offering technical cycling apparel for road, gravel, and mountain biking, as well as a range of casual wear for leisure activities.
Bianchi has chosen to “entrust Santini Cycling with the exclusive management of sales and distribution for the Bianchi Milano collection”, recognizing the Bergamo-based company as “a global leader with exceptional expertise in both manufacturing and distribution.”
“This agreement marks a new chapter in the relationship between Santini Cycling and Bianchi,” said Monica Santini, CEO of Santini. “By combining our expertise, we aim to offer cyclists a collection that best represents both the tradition and the innovation of Italian cycling.”
The new Bianchi Milano collection under the new agreement will be available from April 2025 on the official Bianchi Milano e-commerce platform bianchimilano.com and through authorized retailers worldwide.
