BikeBiz Bicycle and cycling retail news
Oneway Bike, exclusive distributor of Cube in the UK, and VeloLife, cycle insurance specialist, have announced a new UK-exclusive promotion: 90 days of free insurance for every new CUBE bike.
The initiative, designed to add tangible value to every CUBE sale, gives customers peace of mind from day one while offering retailers a value-adding tool for converting sales and building trust.
Every new Cube bike comes with 30 days of free insurance when registered via VeloLife. When customers opt for a one-year policy, they’ll receive an additional 60 days free, a total of 90 days of protection.
Retailers benefit
- An exclusive Cube promotion aimed at generating strong consumer appeal
- A financial reward for retailers when customers sign up for the full 90-day offer
- In-store promo materials: hang-tags, leaflets, QR tools
- Digital support via Oneway’s online marketing package
- Promotion on Cube Bikes UK social media
The promotion applies to all new Cube bikes, including electric, hybrid, trekking and road models. To qualify for the free insurance, customers must register their bike within 7 days of purchase.
To streamline activation, the promotion is fully integrated with Citrus-Lime and other EPOS systems. The customer can also choose to register their new bike themselves via a QR code or velolife.co/cube.90.
“This campaign is a strong sales lever. It adds confidence for the customer, simplifies the insurance decision, and directly benefits our retail partners,” says Bart van den Biggelaar, Commercial Director at Oneway Bike.
- The promotion is live now and will run through the 2025 season.
- Dealers can expect their promo packages to arrive in-store within the coming weeks via mail or from their account manager.
