Before Unbound Gravel takes place over the next few days, we take a moment to chat with Michelle Duffy Smith, Senior Director of Events and Retail Marketing at Life Time Events, on the unexpected joys of watching cycling flourish, the challenges of a pandemic, and the rewarding journey of fostering …
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Following a successful sell out Unbound Gravel in 2024, Life Time – the owner and producer of nearly 30 athletic events – has unveiled key dates and updates for the 2025 edition, set to take place from May 29 to June 1, 2025. To accommodate for longer training and preparation …
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Following a successful pitch process, Shift Active Media has been selected by Life Time Athletic Events to manage global PR and on-site press offices for its flagship cycling events, including Sea Otter Classic, Unbound Gravel and the broader Life Time Grand Prix series. Starting with the 34th edition of the …
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Sea Otter Classic has been acquired by Life Time. Life Time is the owner/producer of multiple athletic events, with a history of providing ‘premium, uncompromising’ race experiences. Its acquisition of Sea Otter marks another ‘important’ step in the continued growth and success of the event. Sea Otter Classic’s leadership team …
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