BikeBiz Bicycle and cycling retail news
Following his opening remarks at the launch of the 33rd Eurobike, Fairnamic managing director, Stefan Reisinger, announced that they will launch a new mobility show in 2026.
According to Eurobike organisers, Fairnamic, the bike and ecomobility industry is undergoing a transformation, and they are actively involved in shaping this.
The organisers announced that in addition to Eurobike, there will be a new trade fair for light electric vehicles – Mobifuture, which will run alongside Eurobike in 2026. Fairnamic says the aim is to “better meet the diverse requirements of both the sporting bicycle and pedelec segments, as well as the dynamically growing micromobility market.” They plan to achieve this via target group-oriented communication and maximum relevance for exhibitors, trade visitors, and consumers.
With the move to Frankfurt and the expansion towards ecomobility, Eurobike has grown significantly in recent years. At the same time, its sporting origins have receded somewhat into the background. Bike and e-bike manufacturers, suppliers and components, parts and accessories continue to form the heart of Eurobike, which will position itself more with a stronger emphasis on sports and lifestyle focus in future.
While the vehicle segment from e-scooters to microcars is getting a new umbrella under Mobifuture – including its own separate foci and adapted testing opportunities on a separate course. Both formats will take place simultaneously at the Frankfurt exhibition grounds, utilising all available synergies – fairnamic managing director, Stefan Reisinger
According to fairnamic, by launching Mobifuture and repositioning Eurobike, they are creating a synergistic trade fair concept from 2026 that caters to two growing industries, and simultaneously considering the interests of bike and e-bike companies.
Stefan Reisinger added: “Bike and pedelec manufacturers, plus the entire supply industry, will continue to form the heart of Eurobike, which will particularly expand its road bike, gravel, and MTB segments. Between bikes and e-bikes, as well as the e-mobility industry, we can promote greater clarity for the respective sales approaches and move forward on all fronts with the bigger picture firmly in mind. Messe Frankfurt and its showgrounds remain the tried-and-tested location for the new trade show duo.”
Mobifuture – the place to be for ecomobility
With the new brand Mobifuture, the leading platform for electric, smart and connected urban mobility solutions will be established from 2026. The range of topics extends from e-scooters, cargo bikes and microcars to sharing and fleet solutions, as well as commercial applications and infrastructure solutions for cities and local authorities. Mobifuture is aimed at manufacturers and operators, city administrations, policymakers, and infrastructure providers who offer concrete solutions for the urban mobility of the future. As a co-event to Eurobike, at the heart of Messe Frankfurt, Mobifuture will become the central showcase and catalyst for new urban mobility culture.
Eurobike will go back to its roots: bikes, e-bikes & performance.
Eurobike will continue to be the world’s leading industry event focused specifically on cycling, and from 2026 onwards, it will be returning even more strongly to its roots. As such, sport, performance, technology, style and community will once again be at the heart of the event. “Mobifuture allows us to give the Eurobike more of a sporting character again – full of passion for performance, high-tech and community,” explains Martina Rumschick, Eurobike Head of Brand & Content.
Eurobike and Mobifuture will take place on 24-28 June 2026.
