Women’s saddle discomfort is an issue that has spanned generations, and is something which bike fit expert Jon Wild and cycling coach Jasmijn Muller, are keen to help address. During a literature review, Wild and Muller found research studies from the 90s highlighting the medical issues women were facing. Given …
Read More »Vires Velo opens new Factor Bikes showroom and idmatch bike fitting studio
Vires Velo, the exclusive UK partner for Factor Bikes and Black Inc, has opened a new Vires Velo Studio – a premium showroom space and bike fitting studio – located in Lane End, Buckinghamshire. This new facility, located on the edge of Chilterns, builds upon the success of Vires Velo’s …
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