BikeBiz Bicycle and cycling retail news
Madison and Sportline have confirmed that iceBike* 2025 was a record year for registrations and attendees, saying it was, “One of the most positive shows it has ever hosted.”
The annual trade show was held across two cycling venues at the National Cycling Centre in Manchester and the Lee Valley Velopark in London.
Madison reported that “Thursday’s show in London was iceBike*’s most attended day on record with over 800 people in the track centre engaging with brand representatives across the entire Madison and Sportline portfolio.”
iceBike* Highlight Videos
iceBike* North
iceBike* South
They would like to share their thanks to all individuals who joined the panel at the shows; Shimano Europe President Marc van Rooij, Park Tool CEO Eric Hawkins, Elite Sales Manager Peter Lago, Bikeability CEO Emily Cherry, Basil Export Manager Robert Scholten, Jonathan Harrison from ACT, Peter Eland from the Bicycle Association, Joyriders CEO Mariam Draaijer and of course Madison’s very own CEO Dominic Langan.
The atmosphere throughout the show was incredibly positive, and there’s a real sense that the UK and Irish cycling industries are starting to fight back. Encouragingly, 78% of those who registered actually attended—our best turnout yet.
On a personal note, I was approached by more customers than ever before who wanted to tell me how much they value Madison, our staff, and the brands we represent. That kind of feedback is humbling, and it’s a testament to the strength of our partnerships. – Madison CEO, Dominic Langan
Madison, Sportline and all its suppliers would like to pass on their thanks to everyone who attended iceBike* 2025 and say they are already looking forward to making 2026 even better.
