BikeBiz Bicycle and cycling retail news
COREbike Preview
2025 marks 20 years of COREbike. On 23-25 February, trade, press and brands will return to Whittlebury Hall for the highly anticipated show. In fact, this year had a record number of advanced registrations, demonstrating the buzz around this event.
Twenty years of running a trade show is certainly something to celebrate. Expect some familiar faces and first-timers as the industry gears up for the first show of the year.
We’ll be at the show too, come find us in the Reception Area to have a chat with the team.
Not sure what to expect? Our COREbike preview will get you prepped ahead of time so you can plan your visit.
What the team are looking forward to this year…
COREbike turns 20! That’s some milestone.
Cast your mind back to 2004/5: The high-end road bikes you’d have lusted over would have featured 21mm (maybe 23mm – controversial, I know) tubbies – carefully glued in place. Carbon brake tracks looked very smooth (who needs brakes anyway!). For the XC MTB riders, the geometry was long and low. Suspension forks gave 80mm of travel. 9 spd gearings featured a double chainring. 26-inch wheels still dominated. The disk brake wasn’t yet a universal standard! An Olympic XC medal was won on a bike with a metal frame!
In 2025 much has changed. Our love of the bike is still the same. See you at the show – Simon Cox, Staff Writer
Over the past 10-plus years I have always enjoyed catching up with industry friends and meeting new faces at Core. With new brands there this year, it will be interesting to hear everyone’s views on the past few years and what is in store for 2025. COREbike always manages to give us lots to look forward to for the year, even when times can be tough – Richard Setters, Head of Sales
Exhibitors give an overview of what to expect at the show:
ZyroFisher
ZyroFisher can’t wait to exhibit at CoreBike’s 20th edition. We’re excited to be presenting Leatt and Gaerne and will be exhibiting both ranges for 2025, including the Leatt Gravity 6.0 and 1.0 helmets and Gaerne’s new G-Jet shoe.
Additionally, we’ll have; new Altura apparel and luggage collections, EVOC’s new elbow and knee protection, SRAM Red E1 Groupsets, Hammerheads Karoo computer, Continental tyres including the new Aero 111, Torq Nutrition celebrating their 25th anniversary, Tifosi eyewear’s SS25 collection, Panaracer’s new Agilist Fast TLR tyres. LOOK’s new Keo Blade Carbon Powermeter pedals. Selle San Marco’s new Mantra saddle collection. New pumps, bags and mudguards from SKS, Hiplok products including the anti-angle grinder DX1000 lock and will have products from Cateye and Joe’s No Flats.
We’ll also have both the new Unior electric workstand and Sinter bedding machine on demo.
As always, please drop by for a World Bicycle Relief coffee (Torq Blend) available with a £1 minimum donation with all proceeds going to this amazing charity. To help celebrate the 20th anniversary ZyroFisher has several show exclusives, giveaways and activations!
Wahoo
Wahoo returns to COREbike with the all-new, category-defining, ELEMNT ACE bike computer along with a sneak peek of more new products coming in 2025.
Wahoo’s UK sales and marketing team will be on-site to talk through and demonstrate their exciting range of KICKR cycling trainers, ELEMNT bike computers, SPEEDPLAY pedals and TRACKR sensors.
Founded in 2009 by Chip Hawkins in Atlanta, GA, Wahoo creates innovative solutions to make hard-fought goals attainable and lives better with a full ecosystem of software, sensors, devices, data and performance insights for cyclists, triathletes and runners.
Wahoo was built on the foundation of simplicity and the mindset that “there’s got to be a better way.”
Brompton
Brompton Bicycle will be debuting at COREbike for the first time, exhibiting in S25. The British folding bike brand, set to celebrate its 50th year in 2025, is looking forward to the opportunity to meet all attendees and expand its network.
Set to showcase the newest iteration of the C Line, launching later in Q1 and the recently launched G Line. Brompton will also have an extensive array of parts and accessories on display for dealers.
COREbike will provide the Brompton Sales and Account Managers the chance to connect with all dealers and share the latest innovation and partnership possibilities.
Extra UK
Extra UK will display new additions to their portfolio at this year’s COREbike, including; Scope Cycling, Veloforte and KMC. These newcomers to the Grand Prix Suite join well-established names such as Topeak, fizik, CLIF, Pirelli, MET and OnGuard.
With a wide selection of cutting-edge products from their brand lineup, highlights include the ultra-efficient E-Booster pump and new Team Issue tool range from Topeak, vibrant new shoe colourways from fizik, Pirelli’s latest P ZERO Race RS TLR tyres, and Ergon’s new range of SMS Saddles and updated GP grips.
KMC’s addition last year has further strengthened Extra’s lineup of workshop brands, which includes Enduro Bearings, Motorex, and Jagwire. Customers can look forward to exploring a comprehensive selection of KMC chains, tools, and accessories on display during the show.
With more brand representatives attending than ever before, this is a rare opportunity for dealers to get a deeper understanding of brands and their products while also connecting with their Area Sales Manager and of course, not forgetting the exclusive show-only offers that will be available.
Extra UK invites both existing and prospective customers to visit the Grand Prix Suite during this year’s event.
Lyon
Lyon Cycle, a branch of Lyon Equipment in Cumbria, is a premier supplier of quality products for the cycling industry, encouraging riders to Venture Further. We are known for our technical outdoor and adventure gear and the Cycle Division offers an impressive selection of globally recognised brands including 7mesh, Arundel, Hydrapak, Industry Nine, MilKit, ORTLIEB, Tubus and the latest additions to the portfolio, Continental and Goodyear Tyres. Alongside its brand partners, it remains dedicated to innovation, progression, and quality, with new and exclusive products set to be showcased at COREbike.
Lyon Cycle will work closely with brand representatives at this show to provide expert technical support, maintaining its position as a leader in the Cycle Industry. We will be located in the Suzuka room and as always, we will be on hand to catch up with current and new partners to discuss how we can best serve IBDs in 2025 and beyond.
Ison Distribution
From the smallest washer to the fastest carbon wheels, Ison Distribution offers dealers a fantastic collection of brands for 2025. With multiple changes in distribution over the past year, we bring you up to date at Core Bike.
The first piece of important news – we’ve moved! You can find us in the Chequers Marquee, where we will have at least four brands displaying for their first time at Core.
Below are some of the brands we’d like you to meet. We have more Industry personnel than ever before joining our Ison team to provide key product information and insight into future developments. Make sure you take the opportunity to talk to as many of them as possible.
– Benno presents its latest innovative solutions to the urban transportation conundrums. 
– 5 Dev are showing off their aerospace component wizardry.
– Microshift are here to talk about their popular drivetrain options.
– Wippermann are with us for the first time to talk Connex premium upgrade chains.
– Redshift presents its iconic ShockStop Suspension stem and seat post.
– Old Man Mountain is here for the first time with its premium rack and luggage systems.
– Hayes will be talking about launching another brand into UK dealers.
– Renthal will be showing their exciting new products.
– Surly will have new colours and builds on show and there’s a first outing with Ison for Teravail.
– Fidlock will have its usual magnetic charm.
– Weldtite will be greasing palms and cleaning up with their latest range.
– HT are on hand to explain why so many World Champions ride their pedals.
– Fix-Plus have the solution with their German-made luggage straps.
– Rohloff can explain the workings of their world-beating Speedhubs.
– Squire – in their own syndicate room- has new locks to run you through.
And…
– Halo will be launching exciting new wheels, rims, and hubs AND celebrating 25 years.
We look forward to seeing you all in the Chequers Marquee in February.
Chicken Cyclekit
COREbike 2025 will be our biggest yet. Taking on feedback from dealers, Chicken Cyclekit are moving and will now be in Ison’s old room, the Indianapolis room as well as our extra room, S1.
This gives us a lot more space to show a wider range of our brands and products but more space for visiting dealers to chat with staff in a more relaxed environment.
We plan to focus on the products and brands that our customers are looking for. You can expect to see all of our biggest brands at the show, including Campagnolo, KMC, Schwalbe and Prologo as well as showing off the latest models from Basso.
We’ll also have an exciting and prestigious brand that we’re adding to our portfolio!
The Bicycle Association
Visit the Bicycle Association on Stand S4 to learn how to grow your sales and improve the profitability of your retail business in 2025.
After a comprehensive overhaul of its data offer, retailers are invited to discuss their participation in the only service of its kind for the UK cycle industry. Compare your store performance to the market, accessing updated sales data and insights every month to help improve your assortment and transaction values.
The BA is asking for up to 750 stores to help it form a retail collection network for the millions of expired batteries that it is obligated to deal with. Participating stores will receive a free collection drum, and be promoted to customers as an approved place to drop off batteries that have reached the end of their life.
Eovolt
Eovolt celebrated a triumphant 2024 with the Afternoon 20” Pro solidifying its reputation as a game-changer in urban mobility. The Afternoon Pro was launched to critical acclaim, earning the coveted Editor’s Choice Award from Cycling Electric magazine. Featuring six design patents, including a belt drive system, automatic gears, auto-locking hinges, and a proprietary seat post battery with magnetic charging.
Building on this momentum, Eovolt is set to launch the non-electric Afternoon Pro at Whittlebury Hall. Retaining the revolutionary design elements of its electric counterpart, this new model delivers the same innovative features and sleek aesthetics at a more accessible price of £1499. Retailers at the event will be the first to experience the non-electric Afternoon Pro, a bike that combines simplicity and sophistication to meet the demands of urban and leisure cyclists.
The debut of the Afternoon Pro non-electric bike marks another milestone for Eovolt as it broadens its reach, offering innovative solutions for both electric and non-electric riders while maintaining its position as a leader in urban cycling.
Silverfish
Silverfish UK, recently crowned BikeBiz Distributor of the Year, is set to present an impressive lineup featuring the cycling industry’s most prestigious brands at Core Bike 2025. The event promises attendees exclusive hands-on experience with cutting-edge products and direct access to industry experts.
Highlighting the exhibition will be Yeti Cycles’ 40th-anniversary celebration, alongside new bicycle releases from
Norco, fresh from their NEST research and development facility. Michelin will showcase their expanded tyre range, covering Mountain, Road, Gravel and Street categories. Additional product launches will come from industry leaders including 100%, Race Face, Fox Factory and other prominent manufacturers.
Brand representatives will be on-site offering visitors unique insights into their latest innovations and the stories behind their product development. Core Bike 2025 presents an unparalleled opportunity to understand both the products shaping the industry and the visionaries behind them.
Join Silverfish UK at Core Bike 2025 and discover the innovations that will fuel your next adventure.
Adaptive DCS
Adaptive DCS proudly makes its debut at the 20th COREbike Trade Show, showcasing an exceptional range of premium cycling brands.
Discover the best of Italian cycling innovation, including 3T’s highly anticipated 2025 collection of road, gravel, and electric boost bikes. Experience the craftsmanship of UDOG performance cycling shoes, Repente’s handmade-in-Italy saddles, and the cutting-edge helmet and eyewear collection from Limar.
3T’s latest launch, the Strada Italia RED, will be shown for the first time in the UK – a dream build featuring the new 1×13-speed SRAM RED XPLR AXS groupset, paired with 3T’s Italian-made Torno aero crankset and the lightweight Zipp 353 NSW wheels.
Adaptive DCS will also feature NS BIKES and RONDO from the 7ANNA Group. Attendees will get an exclusive first look at the exciting new 2025 models.
Raleigh
For the first time in 2025, Raleigh UK will be making an exciting debut at the Core Bike Show, showcasing its latest, currently embargoed, innovations and setting the stage for a new chapter in the UK market. As part of the Accell Group, Raleigh will present a comprehensive lineup that includes cutting-edge e-bikes, road bikes, and mountain bikes from their premier brands—Haibike and Lapierre—alongside exclusive, never-before-seen innovations from the Raleigh brand itself.
Attendees can expect to experience firsthand the evolution of Raleigh UK’s offerings, from high-performance e-bikes that redefine urban commuting to rugged mountain bikes designed for extreme adventures.
Core Bike 2025 is more than an exhibition; it is Raleigh’s opportunity to unveil its future direction and strengthen its presence in the UK cycling market. With a focus on innovation and sustainability, Raleigh and the Accell Group are set to captivate the cycling community and inspire a new era of riders and retailers.
