BikeBiz Bicycle and cycling retail news
Eurobike is further extending its international relations with Scandinavia as the show organisers – fairnamic GmbH – announce the expanding cooperation with Huginbiz.
From innovative concepts of sustainable mobility to outdoor experiences by bike, this partnership aims to further expand Nordic trends and Scandinavian customer engagement at Eurobike and to tap into new customer groups on both the brand and retail side.
“Scandinavia stands for nature adventures, a vibrant bike, camping and outdoor business community landscape with a long tradition and is also a pioneer in the electrification of individual mobility and the mobility transition.
“We expect our renewed cooperation in the bike and outdoor sector with Martin Kössler and his Huginbiz team to have a variety of positive effects in terms of market and product portfolio expansion at Eurobike as well as in terms of specialist retailer participation,” announces Stefan Reisinger, Managing Director of fairnamic GmbH.
Sweden-based Huginbiz founder, international business and trade fair expert Martin Kössler also welcomes the increased collaboration: “A strong international industry event is of great importance for the Scandinavian bicycle and ecomobility market. With our experience and our network, we are looking forward to further developing and connecting the Nordic relationships with Eurobike and the international community to efficiently show this on the trade show platform in Frankfurt.”
About Huginbiz
Huginbiz is an international specialist in the sport, outdoor & fitness industries, “trusted since 2004 by 100+ global brands, ingredient brands, investors and start-ups. We serve as a strategic competence partner for industry associations in Scandinavia, Europe, Korea, China and the USA.”
Besides trusted representatives of leading international trade shows, Huginbiz is also “well-known for international business consulting with a well-equipped go-to-market strategy toolbox for new markets”.
As co-owners of EDM Publications (publisher of Sporting Goods Intelligence Europe and Outdoor Industry Compass) and Digital Crew Nordics, they are also a contributor to business intelligence and a forerunner in the development of B2B and D2C-combined business models.
In addition to this, the business has also been recognised for “its passion for initiating and nurturing industry clusters and co-operations with the foundation and facilitation of the Scandinavian Outdoor Group, just one of many examples”.
Adventure Area new for 2025
A new focus at Eurobike 2025 will also be the Adventure Area, making its debut in Frankfurt. With this in mind, the Eurobike Awards will also feature the new category “Adventure Equipment”.
Whether gravel fun on a gravel bike, bikepacking adventures in the Alps or trekking tours on the most beautiful long-distance cycle trails – the possibilities are endless, and the team behind Eurobike aims to embrace this cross-over audience.
In the adventure sector, in particular, equipment is crucial and the product worlds of bike, outdoor and travel merge. In the new Adventure Area in Hall 11.0, trade fair visitors will find the entire portfolio: from gravel and bike-packing bikes to tents, sleeping bags, stoves, panniers and frame bags, clothing, lights and accessories.
Speaking about this news, Stefan Reisinger says: “Outdoor lifestyle and bike adventure have a great overlap, and we see a lot of potential for the future here. The Adventure Area has enjoyed high demand for participation right from the start, and we also see a lot of momentum due to the current changes in the trade fair landscape.”
