Madison reveals seminar line-up for iceBike 2025

Seminars announced for iceBike* 2025

 
With just over four weeks to go until iceBike* 2025, Madison has released details of the seminars for its North and South shows.

The seminars are always one of the biggest draws at the show and this year’s line-up is just as strong as ever. – Madison

This year, visitors can expect a variety of seminars to appeal to all areas of the trade. Basil will talk about their MIK System, Park Tool’s Calvin Jones will host a workshop on internal cable routing, the Association of Cycle Traders will give insight into the bicycle industry and Bikebook will discuss the practical benefits of using software in a bike shop or bike repair business.

Madison’s e-commerce team will also demonstrate continuous improvements to the B2B platform. In addition, the product team will host a merchandising seminar.

Finally, Shimano’s head of training,  Julian Thrasher, will discuss Shimano Service Centres, how to get the most out of the training at Madison and what’s new from the CUES platform.

iceBike* 2025 North Seminar Schedule*

 

iceBike* 2025 South Seminar Schedule*

 

*times will change slightly on Monday 10th and Friday 14th February.

State of the Industry panel Hosted by BikeBiz

This year, BikeBiz will host an industry panel on Sunday at the North show and Thursday at the South show.

The jewel in this year’s seminar crown is the ‘State of the Industry’ Panel hosted by BikeBiz. Taking place at 11:10am on Sunday and Thursday there are some incredible guests including Shimano Europe President, Marc van Rooij, Park Tool CEO, Eric Hawkins, Elite Sales Manager, Peter Lago, Bikeability CEO, Emily Cherry, Basil Export Manager, Robert Scholten, ACT, the Bicycle Association and of course Madison’s very own CEO, Dominic Langan. – Madison

If you’re not already registered, you can do so by visiting the iceBike website.