Tag Archives: Trek

Bikmo has announced its first release from its new strategic partnership with Push. According to Bikmo, the new collaboration enables seamless embedded insurance directly into the bike-buying journey—giving riders 30 days of free insurance, activated at the point of purchase. The first launch under this new integration is with Trek …

Tredz has announced its partnership with Trek, as part of a strategic expansion of its premium brand portfolio. The move is said to reflect Tredz’s long-term vision to become the UK’s go-to destination for performance, innovation and choice across cycling. The news means that Trek’s full range of bikes, parts …

Eight cycling companies – Accell, Canyon, Quality Bicycle Products, Rose, Schindelhauer, Schwalbe, Scott, and Trek – have launched a free Climate Action Training Course for the cycling industry to help reduce greenhouse gas emissions across the industry’s global supply chains. The majority of a cycling company’s environmental footprint typically stems …

After the retirement of Nigel Roberts, Trek has announced the appointment of Jim Poulton as country manager for the UK+ business. Roberts leaves after 33 years at Trek and 26 years managing the business. “Nigel leaves with a great legacy,” says Harald Schmiedel, VP Trek Europe. “We wish him a …

Bikmo has become the Trek-owned retail stores’ official insurance provider throughout the UK, Germany, and Austrian markets. The partnership builds on Bikmo’s mission to protect the world’s riders through the offer of 14 days free insurance on new Trek bikes across all UK, German and Austrian Trek-owned stores. Riders will …

Trek Bicycle has announced that it will be relocating premises for UK operations, remaining in Milton Keynes where the brand has been based since the late 1990s. As part of this move, the brand has taken the decision to “streamline distribution in the UK” and as a result, will be …

British Cycling has announced Trek as the organisation’s new community bike partner, which will see 500 new bikes provided to grow and diversify community participation across the country. The organisation expects that the bikes will benefit more than 40,000 riders each year, with the majority supporting activity for children and …

Trek has been named in Fortune Magazine’s list of Top 100 Best Companies to Work For. The recognition is based on Great Place To Work’s data-driven survey model and the feedback of 100 million employees around the world. Mark Joslyn, Trek VP of human resources, said: “The Great Place To …

The Bicycle Association (BA) has marked International Women’s Day with the launch of Diversity in Cycling. The project is aimed at tackling the lack of diversity in the cycling industry, and unlocking additional growth by reaching out to new customer audiences and recruiting more diversely, particularly at leadership level. To …

Pirelli has announced that it will supply its MTB tyres to the athletes of the Trek Factory Racing Team. The newly signed three-year agreement complements the collaboration established in 2020 with Trek’s World Tour road cycling team Trek-Segafredo. The team will race with Pirelli’s Scorpion XC line of tyres, dedicated …