Tag Archives: Silverfish UK

Silverfish UK has announced the addition of Alex Halliday to its team, working as an independent agent across London. Halliday will have a particular focus on the distributor’s P&A brands and will focus on the portfolio of market leading products from the likes of Michelin, 100%, Peaty’s, Easton, Race Face, …

Silverfish has announced the appointment of Jonathan Bell as UK sales manager. Bell joins the Saltash-based distributor from Rheon Labs where he worked as a sales director. Alex Metcalfe, commercial director at Silverfish, said: “I am pleased to have Jonathan join the team at Silverfish, as our UK Sales Manager. …

Silverfish UK has been busy with the latest refresh to the Yeti Cycles range for MY24. After the new EP801 equipped Yeti 160E was launched last week, the company has not rested on its laurels and have now announced key updates to the Yeti pedal bike offerings too, all based …

Fox Factory has announced the opening of its second UK service centre in Woking, Surrey. The all-new site will work in tandem with the existing service centre in Risca, Wales, managed by the brand’s exclusive UK distribution partner, Silverfish. Due to open later this month, the facility will support increasing …

Silverfish has announced it is expanding its partnership with Forestal Bikes to be the exclusive distributor for the range in Germany, Austria and the Benelux territories, as well as the UK and Ireland. Bikes are expected to be available in partner retailer stores from Friday, April 21. Rafael Gil-Perez Redondo, …

Cornwall-based distributor Silverfish UK has secured ‘significant’ new financial support through a shareholder funding round, to help combat the current economic climate.  Like many companies working in the cycling sector, the combination of Covid-19 and war in Ukraine has caused major supply chain issues, Silverfish said, with this new funding …

Returning to Whittlebury Hall, this year’s COREbike will once again be a major trade event on the calendar for many distributors and dealers

In this month’s distributor update, BikeBiz catches up with Silverfish commercial director, Alex Metcalfe

Yeti Cycles has announced the release of the new SB140, the third and final platform refresh for MY23. The SB140 adds a versatile trail platform to the shorter travel SB120 and enduro-focused SB160. Yeti’s co-owners, Chris Conroy and Steve Hoogendoorn, said: “This year’s product line is the culmination of two …

Silverfish UK has announced that Alistair Thomas has joined its sales team to look after the North of England as territory manager, following the recent arrival of George Currie as territory manager for the South West area. Prior to joining Silverfish earlier in the year, Currie spent time on the …