Ribble partners with Smurfit Westrock Cycling Team

Ribble has shared news of its official partnership with the Smurfit Westrock Cycling Team, becoming the team’s official bike sponsor for the 2025 season.

The collaboration is said to mark another step in “the brand’s continued commitment to supporting women’s professional cycling and promoting the sport”.

In sharing the news, Rick Lister, team manager of Smurfit Westrock Cycling Team, added: “Having Ribble Cycles as our bike sponsor is a game-changer for the team. Their bikes represent the perfect blend of performance and innovation, key elements that support riders in achieving their best. We’re excited to embark on this journey together.”

The Smurfit Westrock Cycling Team, formerly Pro Noctis – 200 Degrees Coffee – Hargreaves Contracting, has established itself as one of the UK’s top women’s cycling teams.

With an impressive track record that includes success in the British Road Series, British Criterium Series, and the Tour Series, the team continues to inspire cycling enthusiasts by delivering extraordinary performances in prestigious events such as the Tour of Britain and elite races in Belgium.

Under this partnership, the team will ride Ribble’s latest 2025 performance race bikes, designed to deliver exceptional speed and efficiency on some of Europe’s most challenging parcours. This collaboration is built on shared values of resilience, teamwork, and a passion for the sport.

Sean Hastings, Ribble CEO, commented: “Supporting the British cycling scene and continuing our presence in women’s elite racing, really matters to everyone at Ribble. We’re excited to partner with the Smurfit Westrock Cycling Team and help them achieve their huge potential in the upcoming season.”