Categories: FeaturesInsurance

Running a cycling business is complex enough without your insurance

By Joanna Evans, Head of Bikmo For Business

There’s something beautifully simple about a bike. Two wheels, a frame and a saddle, it’s an (almost) unchanged design that needs little more than air, lube and energy to get you going. If only running a cycling business was that easy. 

Cycling seems to be in a permanent state of evolution with everyone from the major players to indies experiencing seismic shifts in how, where and why they operate. More than anything, industry players across the board are dealing with complexity, variety and diversity. 

The cycling industry is so much more than bikes

It’s rare for a bike shop to just sell bikes. Events companies now act like tour operators while bike fitters are giving training advice. 

We’ve seen firsthand how many cycling companies have stitched their insurance together to compensate for this complexity. It’s one policy for retail, another for deliveries, one policy covers public liability, and there’s a separate one for professional indemnity. And somewhere in the middle is a generic broker trying to make it all work.

It’s inefficient. If your insurance is spread across multiple providers, you’re probably spending more time managing policies than your team. And it’s possible you’re still not fully covered.

Partners with deep industry experience

Bikmo for Business insures all aspects of your cycling business in one place, with one provider who actually understands the industry.

Imagine a customer incident leads to both a liability claim and disruption to your operations. One provider means one point of contact. No delays while multiple providers decide who’s actually responsible. No delays or gaps in coverage. No missed opportunities to recover.

What happens when a claim touches more than one area of your business? Say a customer incident leads to both a liability claim and disruption to your operations. Or an injured party participated in different activities, both organised and run by you. 

If you’ve got policies with multiple insurers, it can quickly become a nightmare. Delays, gaps, finger-pointing, and missed opportunities to recover.

Our corporate cycling insurance brings everything from business interruption and goods in transit cover to public, product and employer liability under one roof. We’re a bike insurance company, not an insurance company that also does bikes. There’s a big difference. 

If you’re juggling multiple policies, or not quite sure where your cover begins and ends, it might be time to review your policy and chat to someone who knows. 

Want to know more? Fancy a chat with me or the rest of the team? You can speak to us directly at forbusiness@bikmo.com 

Lauren Jenkins

Recent Posts

Beyond The Discount: Restoring Integrity to the Cycle Supply Chain

This piece first appeared in the June edition of BikeBiz magazine – not subscribed? Get…

20 hours ago

The top 5 jobs in the bike trade this week – 25th July

The BikeBiz jobs board helped fill more than 680 positions in 2024, and listings are…

21 hours ago

BikeBiz Awards 2025: Meet Judge Wayne Brown

In May, we announced the 18 people who would judge each category in this year’s BikeBiz awards. To…

21 hours ago

Giro launches the new Montaro Mips III helmet

Giro has announced the launch of its new Montaro Mips III helmet. Now in its…

2 days ago

Mechanic of the Month June Winner: Rob Symes of SymesBikes

In May, we launched our ‘Mechanic of the Month’ in partnership with Bikebook to champion bicycle…

2 days ago

Galfer appoints Silverfish UK as exclusive distributor for the UK and Ireland

Galfer has appointed Silverfish UK as its exclusive distributor for the UK and Ireland. The…

2 days ago