In the week leading up to the fourth edition of the Tour de France Femmes avec Zwift, SRAM has shared…
Ochain - known for its game-changing chainring spider that delivers a chainless-feeling ride - has been acquired by SRAM. Initially…
The next generation of SRAM's Force and Rival AXS groupsets has arrived in both Road and XPLR configurations - four…
Bespoked has announced the launch of the SRAM Inclusivity Scholarship for its third consecutive year. The initiative, delivered in partnership with…
In just a few weeks, on 25-26 April, the Panaracer Dirty Reiver will return to Kielder Castle grounds for its…
The UK Home of SRAM This piece first appeared in the January edition of BikeBiz magazine – not subscribed? Get…
Specialized has chosen the launch of the new SRAM Red AXS as a platform to introduce its S-Works LTD collection,…
SRAM has unveiled a completely redesigned Red groupset with fully wireless connectivity and expanded gearing choices. AAdditional new features include…
To support the launch of the new SRAM Red groupset, Hammerhead has released its latest Karoo cycling computer. According to…
The UK Trail Project* is a UK-wide project which aims to help improve the sustainability and security of the mountain…