BikeBiz Awards 2025: Awards Finalists Announced!

We are proud to announce the shortlisted nominees for the 2025 BikeBiz Awards, in association with Bikedesk.

It’s been a pleasure to read supporting statements and see nominations come in across all categories. The awards provide an opportunity to come together and celebrate the industry. So, thank you to everyone for taking the time to nominate. And a big thank you to our award sponsors, Bikedesk and the Bikeability Trust.

This year, we have 17 awards, split across five categories: brands, distributors, retailers, diversity and industry life.

Ten of these awards will be decided by you, the industry. Six will be decided by our panel of judges, and the Diversity Champion award will be decided by the BikeBiz team. 

Voting is now open and will close at midnight on Friday, 29 August!

VOTE NOW

The winners will be announced on the night at The Button Factory in Birmingham on the 16th of October.

These will be shared online at BikeBiz.com and across our social platforms, followed by a feature in the December edition of BikeBiz magazine.

BikeBiz Awards 2025 Finalists

Retailers

IBD of the Year:

• Aztecs Bikes
• A & S Cycles
• Pauls Cycles
• Leeli Cycles
• Cycle Works Yorkshire Ltd
• Pedal Power West Calder

Omnichannel Retailer:

• Cykel House Ltd
• JE James Cycles
• Balfe’s Bikes
• Specialized UK
• Tredz
• Leisure Lakes Bikes

Retailer Services:

• Workshop by BikeBook
• Madison B2B
• Saledock
• Bike Matrix
• Green Commute Initiative

Specialist Retailer:

• E-Bikeshop (The UK Electric Bike Company Ltd)
• Backyard Bike Shop
• Outspoken Cycles
• Electric Life
• Fully Charged
• VOLT Bikes & Café VOLT

Distributors

Bike Distributor: 

• Sportline
• Tandem Group Cycles
• Accell UK & Ireland (Previously Raleigh UK)
• Silverfish UK
• Ison Distribution
• Saddleback

P&A Distributor

• The Cycle Division Ltd
• Upgrade Bikes
• Bob Elliot & Co Ltd
• Madison
• Extra UK
• Oxford Products
• ZyroFisher

Specialist Distributor

• Jorvik Tricycles
• AlsoBikes Ltd
• Adaptive DCS
• Wildoo Limited
• Pinpoint Consumer Electronics

Brands

Bike Brand

• Saracen
• Inspired Cycle Engineering (ICE Trikes)
• UTO Folding Electric Bikes (Ex Eovolt)
• Synch Go Ltd
• OGA – Tern Bicycles UK
• The Pearson Bicycle Company
• Reid Bikes Limited

P&A Brand

• Madison Clothing
• Sinter
• Lake Cycling
• Muc-Off
• Restrap
• Fidlock
• Mavic

Innovation of the Year

• Afternoon Pro
• FiftyOne Sika
• Buffalo Bicycle Utility S2
• CycleSaver
• NightBlazr 2.0
• E*thirteen Sidekick

Diversity

Cycle Advocacy 

• Fusion Media
• FEL Scotland
• The Bikes College CIC/smilingchainlink
• The E-Bike Positive campaign
• Stolen Ride

Diversity Champion

• Miles Baker-Clarke
• Joy Riders Britain
• Reframing MTB
• Wheels for Wellbeing
• Uplift
• LDN Riders

Woman of the Year

• Rachael Burnside
• Charmian Beedie
• Shameem Vesamia
• Jo Penny
• Emily Childs
• Sandra Corcoran
• Charlie Kingswood

Industry Life

Event of the Year

• Cycling Electric Demo Days
• Fireride Festival
• iceBike*
• Global Bike Bus Summit 2025
• The Gralloch (a Red On Sports event)
• Brompton World Championships
• COREbike

Mechanic of the Year

• Glen Whittington
• Marco Garcia
• Nic Vieri
• Connor Mooney
• Ray Yeomans
• Anthony Foy

Unsung Hero of the Year

• Peter Eland
• Andy Bray
• Paul Hewitt
• John Russell
• Dave & Helen Quinn
• Dr Fiona Spotswood

Cycling Media of the Year

• Cade Media
• Cycling Electric
• Cycle Sprog
• Commuter Films
• Road.cc
• Guy KesTV

For information about sponsorship opportunities for the BikeBiz Awards 2025, in association with Bikedesk, contact Richard Setters – richard.setters@biz-media.co.uk