BikeBiz Bicycle and cycling retail news
Silverfish UK has secured exclusive UK distribution for Dyedbro.
The distributor says the Spanish brand is “revolutionising frame protection with eye-catching designs that turn every bike into a canvas.” Adding that with a shared passion for individuality, performance and premium product, this new partnership sees Dyedbro join Silverfish’s growing family of innovative brands.
Dyedbro gets what we’re all about. Off-road riding is pure expression – the way you ride, the lines you choose, the kit you run. Dyedbro lets riders wear their personality on their frame while keeping it bulletproof. It’s exactly the kind of brand that gets our dealers and riders fired up – Matthew Osborne, Managing Director at Silverfish UK.
Founded in Spain in 2015, Dyedbro (Do You Even Drift Bro) was created by riders, for riders, with the simple idea that frame protection doesn’t need to be boring. Since then, it’s grown into a global favourite thanks to its influential designs and collaborations with pro riders, artists and trail builders alike. Their collaboration-heavy approach means fresh drops that keep riders coming back for the latest designs.
Mariano Gon, co-founder of Dyedbro, added: “We’ve chosen Silverfish because we know first-hand how dedicated they are to growing brands the right way. I’ve worked with the team in the past and have seen how they build relationships with dealers and bring huge energy to every launch. For us, Silverfish is the place to be in the UK for premium off-road bike brands.”
The partnership adds another layer to Silverfish’s carefully curated portfolio of dirt-focused brands, reinforcing their position as the go-to distributor for shops looking to stock products that riders really get excited about.
Dealers looking to learn more about Dyedbro or get set up with an account can call 01752 843882 or email sales@silverfish-uk.com.
