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Cicli Pinarello has announced the opening of its new subsidiary in Shanghai – a strategic move that will enable Pinarello to directly manage its operations in the crucial Chinese market, working in close collaboration with the company’s headquarters in Villorba, Italy.
The decision to establish a direct presence comes amidst a rapid expansion in the Chinese market, marked by the successful launch of 24 flagship stores. Recognising the immense strategic importance of the region, this step is essential for fostering closer relations with customers and more effectively addressing their evolving needs.
Pinarello General Manager Stefano Sacchet said: “This is a crucial step in executing our long-term strategy, which aims to bring Pinarello closer to our end customers by streamlining our distribution. With the addition of China, Pinarello now directly manages its primary markets, right across the globe.”
The new entity, Pinarello China Ltd, will be spearheaded by Roberto Vaglio, Haoyu Wu, and Ruihua Shen. Their contributions over the past two years have been instrumental to the brand’s significant growth, and the successful rollout of flagship stores, across China.
Pinarello China Ltd will be the group’s fifth directly managed subsidiary, joining existing operations in the United States, United Kingdom, Switzerland, and South Africa.
Pinarello Chairman Fausto Pinarello said: “I am incredibly pleased with this strategic decision, and I fully endorse it. Having recently visited the country and seen our beautiful new stores, I know this move will allow us to be even closer to the Chinese market and our valued customers there.
“We extend our sincere gratitude to Mania Trading, ActiveLife Shanghai, and Amber Shanghai for their many years of collaboration. Without their partnership, this significant milestone would not have been possible.”
