BikeBiz Bicycle and cycling retail news
No.6 Racing Wheels has appointed brand-focused design and communication agency, Conductor, to lead all brand, design, marketing and PR activities, as it continues its rapid growth.
Having achieved “outstanding success in its first year of trading”, No.6 is looking to utilise the experience, expertise and creativity of the Conductor team to scale brand awareness and sales.
Founded in 2023 by Ken Goh, No.6 has set out to establish itself as a challenger brand in the carbon road and gravel wheelset space. The brand and product development ethos is built upon “a desire to disrupt the performance wheel market”.
Utilising a “strong R&D and manufacturing setup”, the brand states it “has the ability to rapidly develop new products, support teams & athletes and react to the needs of the passionate cycling audience”.
Conductor will support No.6 with a complete service of brand development, digital design, marketing, content creation and PR. Support will come from the London and Taipei offices of Conductor, providing localised activities in the key European and Asian markets.
“Ken and the No.6 team have achieved outstanding success in a short time due to a clear vision of the brand and a desire to do things differently,” said Conductor co-founder Jonathan Davies. “Combining their energy and ideas with Conductor’s design, brand building, and marketing expertise is a very exciting prospect.”
