In the week leading up to the fourth edition of the Tour de France Femmes avec Zwift, SRAM has shared a documentary following the path of 2024 winner Kasia Niewiadoma Phinney. The film “takes viewers from Kasia Niewiadoma-Phinney’s childhood in Poland to the world’s biggest stages. It’s a story about …
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Ochain – known for its game-changing chainring spider that delivers a chainless-feeling ride – has been acquired by SRAM. Initially conceived as a product for downhill racing, Ochain has rapidly grown from a prototype to a World Cup staple. Mounted between a bike’s cranks and chainring, Ochain allows the chainring …
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The next generation of SRAM‘s Force and Rival AXS groupsets has arrived in both Road and XPLR configurations – four new groupsets in one launch. Straight away, it’s clear that the shifter ergonomics from SRAM Red – launched 11 months ago – are now available across the entire range being …
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Bespoked has announced the launch of the SRAM Inclusivity Scholarship for its third consecutive year. The initiative, delivered in partnership with SRAM, “reinforces an ongoing dedication to diversity, inclusivity, and representation within the European cycling and frame-building communities.” The SRAM Inclusivity Scholarship provides invaluable support to talented frame builders from underrepresented …
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In just a few weeks, on 25-26 April, the Panaracer Dirty Reiver will return to Kielder Castle grounds for its tenth year. This year, Zyrofisher are bringing seven brands along to offer support to all riders tackling the extensive forest access road network in the Northern English Borders. As one …
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The UK Home of SRAM This piece first appeared in the January edition of BikeBiz magazine – not subscribed? Get a free subscription. For more than a decade, SRAM has operated a dedicated facility servicing the needs of UK bike shops and manufacturers. Initially launched in 2010, the Technical Centre …
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Specialized has chosen the launch of the new SRAM Red AXS as a platform to introduce its S-Works LTD collection, spanning the brand’s 3 carbon fibre framed road bikes. In the UK, this means Tarmac LTD and Aethos LTD will be introduced, including frameset options, with limited edition paint schemes. …
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SRAM has unveiled a completely redesigned Red groupset with fully wireless connectivity and expanded gearing choices. AAdditional new features include accurate and reliable power measurement, new shift points, and more brake adjustability, while still shaving grams off every component to provide the brand’s lightest electronic groupset to-date. Red AXS HRD …
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To support the launch of the new SRAM Red groupset, Hammerhead has released its latest Karoo cycling computer. According to the brand, it features comprehensive structured workout support, industry-leading navigation, and an all-new Companion App and Dashboard that allow the user to manage the Karoo without removing it from the …
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The UK Trail Project* is a UK-wide project which aims to help improve the sustainability and security of the mountain bike trail network across the country. The first step of the project is to develop a UK-wide ‘Right Trail, Right Place, Right People, Right Time’ report through an audit of …
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