BikeBiz Bicycle and cycling retail news
At Eurobike 2025, ZyroFisher signed a sole distribution partnership with Bivo – the American brand known for its lightweight stainless-steel sports bottles.
The new partnership will see ZyroFisher supply retailers with Bivo in the UK and Ireland.
Founded by Carina Hamel and Robby Ringer, Bivo launched with a mission to create high-performance, sustainable alternatives to plastic water bottles. The result is a line of innovative stainless-steel bottles designed specifically for cyclists, featuring Bivo’s patented high-flow sport nozzle that delivers water faster than a traditional squeeze bottle, without the need to squeeze.
Bivo’s commitment to performance, sustainability, and thoughtful design has earned the brand a loyal following among riders, from weekend warriors to elite athletes. In addition to delivering a smoother hydration experience, all Bivo bottles are carbon neutral and built to last, with a sleek aesthetic and ergonomic feel.
Tony Vickers, Head of Brands of ZyroFisher shared: “Since Bivo first came to market we’ve been huge fans! What Bivo does on all levels is great, so to now be working them as their first international distributor is brilliant.
“Working with a small team that love their brand, product, sport and people is inspiring and we can’t wait to get started and to see what’s to come. Bivo are the leaders of lightweight stainless-steel sports bottles, that deliver an incredible rate of flow, a clean taste, universal cage fit, are carbon neutral and dishwasher safe and we’re excited to be bringing them to the UK and Ireland and are sure our dealers and in turn consumers are going to love them!”
“We’re thrilled to partner with ZyroFisher to bring Bivo to more riders across the UK and Ireland,” said Bivo co-founder Carina Hamel.
“Their deep industry knowledge, strong retailer network, and shared passion for riding make them an ideal partner for our next chapter of growth.”
Bivo joins ZyroFisher’s growing portfolio of premium cycling and outdoor brands and will be available to retailers across the UK and Ireland from July 2025 and will be exhibited at CIN Live, Rouleur Live, Slide and COREbike over the coming months.
