News

Partnerships, acquisitions and investment news throughout the cycling industry

Kenda Bicycle Tyres announces new partnership with Brandon Cyclesports

Pim from Kenda and Hamish from Brandon Cyclesports pose for a photo at Eurobike to announce their new partnership

Last year, Kenda Bicycles announced a new route to market through their supply channel into the UK cycle aftermarket, consisting of a new warehousing and distribution facility that supports the UK cycle trade directly and through Velobrands. Kenda says they are continuing their commitment to support and grow in the …

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Whyte Bikes introduce Verro and Tourus gravel bikes

roofowler RZ97090 Whyte Bikes introduce Verro and Tourus gravel bikes

Whyte Bikes has introduced two new gravel bikes with the arrival of its brand-new Verro and Tourus. At launch, Whyte describes the Verro as optimised for rough gravel, whilst Tourus is positioned as a light gravel option. Verro – designed with mountain bike-inspired geometry, big tyre clearance and full mounting …

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Van Rysel unveils EDR CF Ultra high-performance endurance bike

Van Rysel endurance bike Van Rysel unveils EDR CF Ultra high-performance endurance bike

Having won grand tour stages with the Van Rysel RCR, as ridden by UCI Pro Team Decathlon-AG2R La Mondiale, the Lille-based brand has introduced EDR CF Ultra – a performance-focused endurance bike. The EDR CF Ultra is said to “combine racing DNA with endurance-specific engineering to deliver a ride that’s …

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138 Alternatives expands with new France Alps presence

138 Alternatives HERO 138 Alternatives expands with new France Alps presence

Munich-based 138 Alternatives, which counts the UCI, Zwift, Lazer, and IAA Mobility amongst clients past and present, has announced the establishment of a local presence for the agency in the French Alps region. In sharing the news, 138 highlights that the strategic move “underscores Alternative 138’s commitment to expanding its …

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LDN Riders join pride parade in fine fettle

LDN RIDERS gather at Fettle Hyde Park their base for Pride in London before joining the parade LDN Riders join pride parade in fine fettle

This past weekend saw LDN Riders cycling club take part in Pride in London, supported by Fettle. LDN Riders, London’s largest LGBTQ+ cycling club, with over 500 members, was represented by 75 riders who joined the parade. The group were accompanied by members of the team at Fettle, the bike …

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Zyrofisher announces distribution partnership with Sweet Protection

2401 Road Ivar Slik Belgium Mike Vliestra HQ V 23 hero Zyrofisher announces distribution partnership with Sweet Protection

ZyroFisher has announced the signing of a sole distribution partnership with Sweet Protection, the protection brand from Trysil in the Norwegian mountains.  The new partnership will see ZyroFisher supply retailers with Sweet Protection in the UK and Ireland.  The Sweet Protection team believes in giving everyone the confidence to test …

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Decathlon to become sole team owner, succeeding AG2R La Mondiale

Decathlon AG2R 2025 01 Decathlon to become sole team owner, succeeding AG2R La Mondiale

Whilst team ownership isn’t typically something which BikeBiz would report upon, this one is a little different. Decathlon, a major cycling and sports retailer, has continued to shake up the established order, making massive strides over the past 24 months. When Van Rysel launched, few could have predicted that the …

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Orbea launches adventure-ready urban explorer e-bike

Orbea Muga Orbea launches adventure-ready urban explorer e-bike

Orbea has introduced the brand’s latest e-bike with the arrival of Muga, combining off-road capability, daily practicality, and intelligent design into one seamless experience. Signalling the versatility of the Muga, the patented Adjustable Cockpit offers four handlebar positions, letting riders choose between upright urban cruising and trail-focused agility with ease. …

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Ochain joins the SRAM family

SRAM chain ring hero Ochain joins the SRAM family

Ochain – known for its game-changing chainring spider that delivers a chainless-feeling ride – has been acquired by SRAM. Initially conceived as a product for downhill racing, Ochain has rapidly grown from a prototype to a World Cup staple. Mounted between a bike’s cranks and chainring, Ochain allows the chainring …

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Why Rouleur is adding a paywall (the changing landscape of cycling media)

Rouleur landscape Why Rouleur is adding a paywall (the changing landscape of cycling media)

Friday, July 4th, marked a significant event in the cycling media space: Matteo Cassina, owner and publisher of Rouleur, announced via email and LinkedIn post that Rouleur would be adding a paywall. Below we share that full, unedited email, whilst also encouraging readers to visit the LinkedIn post Matteo shared, …

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