Last year, Kenda Bicycles announced a new route to market through their supply channel into the UK cycle aftermarket, consisting of a new warehousing and distribution facility that supports the UK cycle trade directly and through Velobrands. Kenda says they are continuing their commitment to support and grow in the …
Read More »Whyte Bikes introduce Verro and Tourus gravel bikes
Whyte Bikes has introduced two new gravel bikes with the arrival of its brand-new Verro and Tourus. At launch, Whyte describes the Verro as optimised for rough gravel, whilst Tourus is positioned as a light gravel option. Verro – designed with mountain bike-inspired geometry, big tyre clearance and full mounting …
Read More »Van Rysel unveils EDR CF Ultra high-performance endurance bike
Having won grand tour stages with the Van Rysel RCR, as ridden by UCI Pro Team Decathlon-AG2R La Mondiale, the Lille-based brand has introduced EDR CF Ultra – a performance-focused endurance bike. The EDR CF Ultra is said to “combine racing DNA with endurance-specific engineering to deliver a ride that’s …
Read More »138 Alternatives expands with new France Alps presence
Munich-based 138 Alternatives, which counts the UCI, Zwift, Lazer, and IAA Mobility amongst clients past and present, has announced the establishment of a local presence for the agency in the French Alps region. In sharing the news, 138 highlights that the strategic move “underscores Alternative 138’s commitment to expanding its …
Read More »LDN Riders join pride parade in fine fettle
This past weekend saw LDN Riders cycling club take part in Pride in London, supported by Fettle. LDN Riders, London’s largest LGBTQ+ cycling club, with over 500 members, was represented by 75 riders who joined the parade. The group were accompanied by members of the team at Fettle, the bike …
Read More »Zyrofisher announces distribution partnership with Sweet Protection
ZyroFisher has announced the signing of a sole distribution partnership with Sweet Protection, the protection brand from Trysil in the Norwegian mountains. The new partnership will see ZyroFisher supply retailers with Sweet Protection in the UK and Ireland. The Sweet Protection team believes in giving everyone the confidence to test …
Read More »Decathlon to become sole team owner, succeeding AG2R La Mondiale
Whilst team ownership isn’t typically something which BikeBiz would report upon, this one is a little different. Decathlon, a major cycling and sports retailer, has continued to shake up the established order, making massive strides over the past 24 months. When Van Rysel launched, few could have predicted that the …
Read More »Orbea launches adventure-ready urban explorer e-bike
Orbea has introduced the brand’s latest e-bike with the arrival of Muga, combining off-road capability, daily practicality, and intelligent design into one seamless experience. Signalling the versatility of the Muga, the patented Adjustable Cockpit offers four handlebar positions, letting riders choose between upright urban cruising and trail-focused agility with ease. …
Read More »Ochain joins the SRAM family
Ochain – known for its game-changing chainring spider that delivers a chainless-feeling ride – has been acquired by SRAM. Initially conceived as a product for downhill racing, Ochain has rapidly grown from a prototype to a World Cup staple. Mounted between a bike’s cranks and chainring, Ochain allows the chainring …
Read More »Why Rouleur is adding a paywall (the changing landscape of cycling media)
Friday, July 4th, marked a significant event in the cycling media space: Matteo Cassina, owner and publisher of Rouleur, announced via email and LinkedIn post that Rouleur would be adding a paywall. Below we share that full, unedited email, whilst also encouraging readers to visit the LinkedIn post Matteo shared, …
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