New arrivals in the cycling space continue to come from the automotive industry, and so it’s the case with the news that Brembo is entering the bicycle world, with Specialized. Before getting into the details, we should point out that Brembo acquired Öhlins in October of 2024. Also worth mentioning …
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The next generation of SRAM‘s Force and Rival AXS groupsets has arrived in both Road and XPLR configurations – four new groupsets in one launch. Straight away, it’s clear that the shifter ergonomics from SRAM Red – launched 11 months ago – are now available across the entire range being …
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Italian saddle brand Repente has introduced what it calls “a breakthrough in sustainable design” with the launch of its 100% recyclable Nova 2.0. The substance behind the headline-grabbing claims: Both the shell and the padding are made from a single material and assembled without any adhesives, thanks to a technology …
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Northern Irish-based Scribe Cycling is looking to partner with IBDs in the UK. Founded in 2019, Scribe has been working on “developing the fastest wheelsets on the planet,” and they now wish to partner with bike shops to offer their current and future ranges. “Our goal at Scribe is to …
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4iiii has announced the immediate availability of its Precision 3+ and Precision 3+ PRO power meters as Factory Install options on the newly launched Shimano XTR M9200 groupset. The announcement from the Cochrane, Alberta-based business highlights what it sees as “the growing importance of power measurement for mountain bikers seeking …
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In June, MMR Bikes will launch in the UK, with the brand eager to work with new dealers. The company is also opening a UK limited company to allow straightforward invoicing and shipments for retailers. Hailing from northern Spain, the brand was originally founded during the 90s MTB boom and …
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ZyroFisher has announced a distribution partnership with SIGG for the UK and Ireland. Since 1908, SIGG has stood for quality, innovation, design, and environmental awareness. Based in Frauenfeld, Switzerland, the company develops drinking bottles that are “valued worldwide for their durability and functionality.” Two versions of its Swiss-made bottles were …
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At the upcoming Eurobike 2025, Panasonic Cycle Technology will present its latest generation of e-bike motors. In Hall 11.0 / D37, or the outdoor area F12 / I30, visitors will be able to explore and experience the latest member in Panasonic’s e-bike motor family. The latest unit (GXM) features an …
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Bob Elliot has announced their new, exclusive UK partnership with Crud Products. Launched in 1991, Crud estimates they may have sold “over 2 million CrudCatchers since,” says Peter Tomkins, Managing Director. At Home with Mr Crud: An interview with Peter Tomkins Discussing the new partnership, Peter admitted it was a …
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From January 1st 2026, Revelyst UK will add CamelBak to their lineup of brands. CamelBak, manufacturers of hydration packs, water bottles, reservoirs and more, will be exclusively distributed from Revelyst’s new UK-based 5,000m² warehouse and marketed through their Gloucester headquarters. CamelBak, widely regarded as the original and best hydration brand …
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