BikeBiz Bicycle and cycling retail news

Munich-based 138 Alternatives, which counts the UCI, Zwift, Lazer, and IAA Mobility amongst clients past and present, has announced the establishment of a local presence for the agency in the French Alps region. In sharing the news, 138 highlights that the strategic move “underscores Alternative 138’s commitment to expanding its …

This past weekend saw LDN Riders cycling club take part in Pride in London, supported by Fettle. LDN Riders, London’s largest LGBTQ+ cycling club, with over 500 members, was represented by 75 riders who joined the parade. The group were accompanied by members of the team at Fettle, the bike …

ZyroFisher has announced the signing of a sole distribution partnership with Sweet Protection, the protection brand from Trysil in the Norwegian mountains.  The new partnership will see ZyroFisher supply retailers with Sweet Protection in the UK and Ireland.  The Sweet Protection team believes in giving everyone the confidence to test …

Whilst team ownership isn’t typically something which BikeBiz would report upon, this one is a little different. Decathlon, a major cycling and sports retailer, has continued to shake up the established order, making massive strides over the past 24 months. When Van Rysel launched, few could have predicted that the …

Orbea has introduced the brand’s latest e-bike with the arrival of Muga, combining off-road capability, daily practicality, and intelligent design into one seamless experience. Signalling the versatility of the Muga, the patented Adjustable Cockpit offers four handlebar positions, letting riders choose between upright urban cruising and trail-focused agility with ease. …

Fair to say the past month has been an interesting one in the world of e-bikes.  An industry gathering brought together businesses in the e-bike system space to discuss peak power. DJI took a pause and then responded with a formal press release. And then, at Bike Festival Riva Del …

Here, Chris  Maloney, Founder of new charity, The Trail Pot: National Mountain Biking Development Fund, talks to us in detail about what Trail Pot is and what he hopes to achieve.  A veteran of pushing for improved mountain biking as former Chair of Peak District MTB and Founder of Keeper …

This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. In my new BikeBiz column, I’m interested in reflecting all things cycling industry: where it is, where it’s going and maybe even where it needs to be. I’ll no doubt talk about ebikes, …

Funn MTB’s Dominic Loh weighs in on a growing debate within the bike industry, arguing that the U.S.’s unique tariff landscape necessitates a departure from a globally uniform MSRP, advocating for either distinct U.S. pricing or transparent tariff surcharges to ensure fairness and maintain international competitiveness. Should the U.S. Bike …