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Gusto Bikes launches in UK and seeks new dealers

Pogi Team at the Gusto Bikes Slovenian factory

Gusto Bikes will launch in the UK this June and is looking to work with new dealers. Established in 2011, the Taiwanese brand is known for sponsoring the UCI Continental Team Pogi Team Gusto Ljubljana.  ‘Dare to be different’ is their motto, with the brand committed to developing and producing …

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The top 5 jobs in the bike trade this week – 13th June

Bicycle workshop with tools

The BikeBiz jobs board helped fill more than 680 positions in 2024, and listings are still on the rise. Here’s our latest top five… Bike Mechanics & Multisport Technicians Are you a passionate mechanic with a knack for breathing new life into sports products? Do you thrive on solving problems …

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Saddleback announces dates and venues for July Espresso Tour

Saddleback Espresso Sales Tour

Saddleback have announced dates and venues for their July Espresso Tour, bringing select brands on the road to allow dealers to view new collections. Saddleback is bringing the best of Italy to five regions across the UK this July. The freshest spring/summer 2026 collections from Castelli, SIDI, and Rudy Project will be …

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Scribe Cycling is looking for dealers in the UK

Scribe Cycling wind tunnel test

Northern Irish-based Scribe Cycling is looking to partner with IBDs in the UK. Founded in 2019, Scribe has been working on “developing the fastest wheelsets on the planet,” and they now wish to partner with bike shops to offer their current and future ranges. “Our goal at Scribe is to …

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Latest Features

Five minutes with: Pit Viper

Image from iOS 12 1 scaled e1726060204339 Five minutes with: Pit Viper

BikeBiz speaks to Chris Garcin, co-founder and CEO of Pit Viper This piece first appeared in the July edition of BikeBiz magazine – get your free subscription here Where did the inspiration come from to create a fun brand but balance that with performance products? My co-founder, Chuck Mumford, and …

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