Atherton Bikes celebrated its fifth anniversary this week. The start-up venture has never made a secret of its ambitions, nevertheless, the speed with which they have achieved some of those goals has caused the industry to take notice. A successful season on the trails in 2023 saw Women’s and Men’s …
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Brompton has joined a growing group of cycling and outdoor brands, including Yeti Cycles, GoreWear, Mango Bikes, and Black Diamond Equipment, on the BigCommerce platform. In sharing the news, the BigCommerce announcement points out that, after struggling for years with its previous e-commerce platform and tech stack, Brompton sought a …
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Eurobike has opened its 2024 awards application process, which, for many across the industry, is seen as a kick-off for bike industry season of innovation and future mobility industry awards. The show, which takes place from Wednesday, July 3 to Sunday, July 7, is recognised internationally as one of the …
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Schwalbe launched the Green Marathon in June of 2023, and eight months on the German brand is now sharing detailed insights into the research methodology it has followed to measure and share the impact of this sustainability-focused product. Positioned as “the world’s first bicycle tyre with a closed material loop”- …
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BAM (Bicycle Adventure Meeting) is preparing for its 10th edition, which will take place June 7-9, 2024, in the medieval town of Mantua, Italy. The gathering, which, in 2023, saw more than 250,000km ridden by BAM festival-goers, is a free event – dedicated to the global bikepacking and touring community …
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