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MTB racing coverage drives sales spikes, turns spectators into cyclists

Tom Thornley Headshot MTB racing coverage drives sales spikes, turns spectators into cyclists

Following a record-breaking 2024 UCI Mountain Bike season and strong early buzz for 2025, Tom Thornley, Managing Director of Paul’s Cycles, examines the growing influence of mountain bike racing on the cycling industry, highlighting the opportunity for retailers to turn spectators into customers. Headline insights and numbers: UCI MTB viewership …

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Young adults leading the UK’s surge in e-bike popularity

E Bike Positive campaign HERO Young adults leading the UK’s surge in e-bike popularity

Driven by health and environmental concerns, more young adults aged 25-34 are planning to travel by e-bike over cars or public transport, with nearly half (49.34%) saying they’re more likely to buy an e-bike now than they were a year ago. This finding comes as new research – which coincides with …

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Zyrofisher becomes sole Continental distributor in the UK

Conti factory2 Zyrofisher becomes sole Continental distributor in the UK

On 1 June 2025, ZyroFisher became the sole distributor for Continental in the UK. Ahead of the arrangement, the team visited the Continental tyres factory in Korbach, Germany.  ZyroFisher’s brand, marketing and IBD team members visited the 347,102 m² factory site to learn about Continental’s complete bicycle tyre range across …

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ZyroFisher and CamelBak media statement

Image 3 ZyroFisher and CamelBak media statement

Following the announcement by Revelyst about changes to its approach to CamelBak distribution in the United Kingdom, ZyroFisher has expressed thanks to all partners that the company has worked with while representing the brand over the last 25 years.  Everyone at ZyroFisher is proud of what we and our partners …

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Latest Features

May 2024 edition of BikeBiz is out now

BikeBiz May cover May 2024 edition of BikeBiz is out now

The May edition of BikeBiz is now live. Read the digital edition online here Never miss an issue, subscribe to BikeBiz for free here  That first bike feeling Remember the sun? Me neither. But reminiscing about warmer times got me thinking of my first forays into the cycling world. For …

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April 2024 edition of BikeBiz is out now

BikeBiz April Covers e1712144090272 April 2024 edition of BikeBiz is out now

The April edition of BikeBiz is now live. Read the digital edition online here Never miss an issue, subscribe to BikeBiz for free here  Challenge the status quo According to the Oxford English Dictionary, diversity is defined as “the practice or quality of including or involving people from a range …

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