News

Argon 18 has announced the appointment of Shaun Reiling as Sales Manager for the North of the UK and Ireland.  With over 20 years of experience in the cycling industry, Shaun brings a wealth of knowledge across retail, marketing, and sales. His background includes key roles at Scott Sports, Whyte …

2025 marks the 26th year in the drivetrain manufacturing business for Microshift – something the Taiwanese brand is keen to celebrate, whilst looking firmly to the future. Reflecting on the success of recent years, Microshift’s product releases – including the launch of gravel groupsets Sword and Sword Black – have …

Brompton is celebrating 50 years since its founder, Andrew Ritchie, created the first of its iconic folding bikes from his Kennington flat overlooking Kensington’s Brompton Oratory in 1975. Since then, over a million Brompton bikes have been designed, developed and made in its London HQ, reaching 47 different countries. In …

British bike brand Pearson Cycles has introduced its new UCI-approved aero model, the Shift, designed for speed and performance, without sacrificing comfort. At launch, the brand states the Shift is 20% lighter than its predecessor, all while delivering a noticeably smoother ride. Optimised for performance-focused riders, the racing machine utilises …

Just like London buses, Shimano launches come in twos, and this time the headline grabber is the junior partner in the launch brace. Deore, the starting point for serious Shimano MTB components, is now available as a Di2 option. The arrival for M6200 brings electric shifting to the most affordable …

New arrivals in the cycling space continue to come from the automotive industry, and so it’s the case with the news that Brembo is entering the bicycle world, with Specialized. Before getting into the details, we should point out that Brembo acquired Öhlins in October of 2024. Also worth mentioning …

As direct-to-consumer strategies become more commonplace in the cycling industry, directly influenced by what is happening outside of the industry, 3T has decided to put weight behind supporting local shops and trusted partners. This comes in the form of “a global tour that focuses on authentic, real-life connections”. The vision …

Fazua has announced the launch of Firmware Bundle 12, which offers a substantial update for the brand’s RIDE 60 drive system. The announcement highlights that the update “turns up the joy of riding and every technical climb into serious fun” – leaving little doubt as to the focal point: KickOverrun …

LEVA-EU, the European trade association representing the entire light electric vehicle (LEV) industry, will convene an essential info-meeting at Eurobike on 26 June 2025. The session will address two imminent regulatory challenges with profound implications for LEV manufacturers, assemblers, and distributors operating in the European Union. Upcoming LEV Battery Regulations …

The next generation of SRAM‘s Force and Rival AXS groupsets has arrived in both Road and XPLR configurations – four new groupsets in one launch. Straight away, it’s clear that the shifter ergonomics from SRAM Red – launched 11 months ago – are now available across the entire range being …